Strategic Planning with Bonnie Johnson Saturday 2 March 9am-1pm. Dickson Room, Australian National Botanic Gardens
Bonnie is a highly experienced communications, marketing and PR professional who has worked in NGOs and Govt NFP sector for over 15 years. She will facilitate an introductory strategic communications and marketing workshop for AAEE ACT members so that we may be best placed to sustainably increase the impact and reach for committed environmental educators and EE advocates in the region.
Session overview:
1. Objectives: Define the strategic goals (for example, improve membership engagement, increase membership base, increase social media engagement) 2. Audience analysis: Understand your target audiences (who are they and what are their needs and preferences) 3. Message development: Learn how to craft clear and compelling messages aligned with your objectives. This includes key points, tone and calls to action plus best practices for different channels. 4. Channels: Understand the best methods to communicate effectively and some tools and tricks to engage with your audiences. 5. Implementation: Map the agreed timeline and approach for implementing a communication strategy. Assign responsibilities and set up evaluation processes to make adjustments as needed.
Join fellow members for this exciting workshop for AAEE ACT, and get some protips for all your advocacy projects!
Thank you Bonnie! And thank you ANBG, we LOVE ANBG!1
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